04 July 2009
Aston Swanning Around With Toyota
Aston Martin customers often have a small car as well to zip around in, so why not make it an Aston? AM are in a feasibility study with Toyota sell a small Aston based on the clever iQ car (Pic above). Some say it sounds silly but I don't for the following reasons:
1) It will drop the average carbon emissions per car for AM.
2) Beats a small car called a Citroen, Ford or Suzuki. I mean to say who wouldn't want a vehicle with an Aston Martin badge on it?
3) Toyota will gain cachet by being associated with such a prestigious brand.
“This concept — akin to an exclusive tender to a luxury yacht — will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market,” said Dr. Ulrich Bez, Aston Martin’s chief executive.
It would be called a Cygnet (hence the title above), and would sell at the top end of the pricing scale. That rules me out then.
As long as it is a premium mini car, I can't see Aston being hurt by it. So I hope it works. In fact I think it's a winner! Keep working boys.
The bottom line: This is a smarter move than it may sound.