26 January 2009

MINI: Sales 2008


MINI managed a 9,500 growth in 2008 or a 4.3% increase. With a new cross mini coming in 2009, it should manage 2008’s sales total. The USA really took to the MINI in 2008 while the British didn’t as much. Maybe the suicide door on the right side of the Clubman didn’t help. Whatever the reason, the US went from less than 19% of all MINI sales to over 23%, while the UK went from 21.5% to 17.5%. France and Belgium also made big gains, the latter going from 3,725 sales to 7,150! The Middle East is an educated guess, not something I normally do.

07/08 Sales/%share
2 1 USA 54100 23.3
1 2 UK 40750 17.5
3 3 Germany 30800 13.3
5 4 France 19000 8.2
4 5 Italy 18500 7.9
6 6 Japan 12750 5.5
7 7 Spain 10900 4.7
8 8 Belgium 7150 3.1
9 9 Canada 4900 2.1
10 10 Switzerland 3700 1.7
11 11 Netherlands 3400 1.5
14 12 China 3100 1.3
12 13 Australia 2100 0.9
15 14 Mexico 2000 0.9
13 15 RSA 1675 0.7
17 16 Greece 1675 0.7
16 17 Austria 1625 0.7
20 18 Portugal 1525 0.7
19 19 Korea 1125 0.5
18 20 Eire 1100 0.5
23 21 Russia 850 0.4
22 22 Sweden 800 0.3
24 23 Middle East 750 0.3
25 24 Luxembourg 625 0.3
21 25 Turkey 600 0.3
26 26 Argentina 425 0.2
29 27 Thailand 410 0.2
28 28 Denmark 400 0.2
27 29 Norway 375 0.2
32 30 Poland 350 0.1
Others 4825 2.1
Total 232425 100.0

2009 will not be as tough a year for MINI with the new model and the fact that they are fuel efficient cars. However, sales fell away badly toward the end of the year so perhaps the dream run of the little premium car may be over.

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