25 January 2009

Land Rover Sales: 2008


In the mid 1990’s, Land Rover made about 100,000 vehicles a year. Then it went to about 150,000 pa through to 2004. The next two years saw about 175,000 made, before exploding to 233,000 in 2008. That constant improvement came to an end in 2008, with production dropping to about 189,000. It’s second best year but clouds are building on the horizon. Initially in 2008, some European markets hit the brand with tax disincentives to buy this type of vehicle. But that paled into insignificance with the worldwide economic slump during the latter part of the year.

The days of the SUV as a popular town car are over and that’s all LR makes. It has a new smaller model in the pipeline but whatever happens, much lower manufacturing numbers will be the order of the day for the marque. Unions are trying to keep the number of workers that LR had previously, but this is nonsense. LR will have to scale back in a large way and that will mean workers being laid off in quantity.

The UK (-27%) remained the largest market for Land Rover, widening the gap on the second placed US (-40%) from 1,000 to 7,000. Russia increased a hefty 67% to leapfrog into third over Italy (-15%). China climbed from 8th to 5th with a 69% increase. Below is listed the top 30 countries I obtained data for:

07/08 Sales/%Share
1 1 UK 36800 19.7%
2 2 USA 29700 15.9%
4 3 Russia 20400 11.0%
3 4 Italy 13250 7.1%
8 5 China 10500 5.7%
7 6 Germany 7500 4.0%
5 7 Spain 5400 2.9%
? 8 UAE 4,900 2.6%
9 9 RSA 4750 2.5%
6 10 France 4371 2.1%
13 11 Brazil 4350 2.3%
11 12 Australia 4320 2.3%
12 13 Belgium 3100 1.7
10 14 Turkey 2,900 1.6%
14 15 Canada 2300 1.2
15 16 Eire 2020 1.1%
16 17 Netherlands 1800 1.0%
17 18 Switzerland 1700 0.9%
18 19 Pakistan 1550 0.8%
20 20 Austria 1190 0.6%
19 21 Japan 985 0.5%
24 22 Ukraine 890 0.5%
26 23 Romania 825
23 24 Poland 760
22 25 Mexico 725
28 26 Korea 665
30 27 Greece 465
29 28 Czech Rep 413
27 29 Sweden 375

Expect all these figures to drop in 2009 as the changes in the market place really take hold.



PS. Figures have been updated.

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