20 January 2009

Jaguar Sales: 2008


Jaguar grew in sales by 8% in 2008, from 60,500 to 65,350. The XF, the S-Type replacement, was the reason for the success. A new XJ is coming this year too which should improve the excellent car with the conservative styling.
In 2003, 70% of Jaguars were sold in the US and UK. Now that is just above 50%, a much healthier ratio. The Middle East/North Africa is excluded from the chart, but sales were up 35% in 2008 to 2,350. This makes up many of the 5,600 others at the bottom of the sales chart, or 3.6% of all Jaguar sales worldwide.

07 08/ Sales/%Share
1 1 ..UK 20,400 31.2%
2 2 ..USA 14,800 22.7%
3 3 ..Germany 3900 6.0%
6 4 ..Italy 2,560 3.9%
4 5 ..Japan 2,150 3.3%
5 6 ..Spain 1,860 2.8%
9 7 ..Russia 1,690 2.6%
7 8 ..France 1,675 2.6%
8 9..Belgium 1,630 2.5%
10 10..China 1,350 2.1%
12 11 ..Switzerland 980 1.5%
14 12 ..Canada 930 1.4%
13 13 ..RSA 920 1.4%
11 14 ..Australia 890 1.4%
15 15 ..Netherlands 790 1.2%
16 16 ..Korea 560 0.9%
17 17 ..Austria 480 0.7%
19 18 ..Ireland 400 0.6%
24 19 ..Portugal 360 0.6%
20 20 ..Finland 310 0.5%
18 21 ..Turkey 310 0.5%
25 22 ..Sweden 300 0.5%
23 23 ..Poland 270
39 24 ..Lebanon 270
21 25 ..Greece 250

One must assume that 2009 will see lower sales but Jaguar will do better than its competitors.

Last update 7.02.12

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