30 October 2007

South Of The Border, Down Mexico Way

No I’m not breaking out into song, just looking at the Mexican market. In 2001, there were 16 car brands plying their trade. By 2006, there were 27. The big 5 of 2001 have naturally lost market share as the new arrivals took some for themselves. The head honcho in the market, GM, only lost .4 % share while # 4 VW lost 6% to just under 12%.


2001



2007

1 GM 200,000 21.9%
1 GM 250,000 21.5%
2 Nissan 190,000 21.1%
2 Nissan 230,000 20.0%
3 VW 160,000 17.7%
3 Ford 180,000 15.6%
4 Ford 158,000 17.3%
4 VW 135,000 11.8%
5 Chrysler 130,000 14.5%
5 Chrysler 130,000 11.3%
6 Honda 30,000 3.1%
6 Toyota 60,000 5.3%
7 Seat 13,000 1.4%
7 Honda 47,500 4.2%
8 Peugeot 6,500 0.7%
8 Seat 20,000 1.8%
9 BMW 6,400 0.7%
9 Renault 20,000 1.7%
10 Mercedes 3,800 0.4%
10 Mitsubishi 17,000 1.5%
11 Renault 3,600 0.4%
11 Peugeot 16,000 1.4%
12 Audi 3,000 0.3%
12 Mazda 7,500 0.7%
13 Volvo 2,300 0.3%
13 BMW 7,000 0.6%
14 Jaguar 1,200 0.1%
14 Mercedes 6,500 0.6%
15 Land Rover 850 0.1%
15 Lincoln 5,000 0.5%
16 Porsche 200 0.0%
16 Suzuki 4,500 0.4%





17 Audi 4,200 0.4%





18 Volvo 2,700 0.2%





19 MINI 1,800 0.2%





20 Acura 1,600 0.1%





21 Fiat 1,000 0.1%





22 Land Rover 750 0.1%





23 Porsche 650 0.1%





24 smart 600 0.1%





25 Jaguar 350 0.0%





26 Subaru 300 0.0%




27 Bentley 20 0.0%
Total 900,000

Total 1,150,000

So the market is expanding rapidly and rankings change faster than a model changing outfits in a fashion show. The new brands are a boon to the buyer but there will be winners & losers as the scrap unfolds. I say watch to see if VW rebounds & that Toyota will only go up from where it is. New boys Mazda, Suzuki, FIAT & Subaru will increase share until they reach their ceiling. GM has done well to hold it’s dominance, but I doubt they will keep it up.

...That's where I fell in love where stars above, came out to play...
And now as I wonder, my thoughts ever stray...South of the border, down Mexico way.

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